Looksmart is Now a
Search Advertising Network
Looksmart used to be a directory (in the late 1990's) that provided search results to a lot of other search engines. The page you are reading gave detailed instructions on how to get listed in it.
Fast Forward twenty-five years....
It became a "premier search advertising network and management company" and that is its current business model.
If you are an advertiser, they can set you up with ad space on a lot of great websites in the "search space."
Here's what they say about themselves in 2022: "LookSmart is a premier search advertising network and management company. LookSmart's business now focuses on supporting its advertiser base through a syndicated network that specializes in pay-per-click text ads. LookSmart optimizes traffic from publishers and other networks to ultimately benefit its advertisers." More info....