Call to Action [CTA] is when an advertisement or marketing pitch of some kind contains a direct request to do something; to take some action now. Examples: "Call now! Operators are standing by!" or "Click to see details." or "Today only! Buy one, get one free!" or "Fill in this after-purchase survey and get 50% off your next purchase!" You must tell people what to do in response to seeing your ad; that's your CTA. "Buy now!" is the least imaginative kind of CTA, but experienced marketers know that "Any CTA is better than no CTA." Note: The Description meta tag describing any web page should contain a CTA: "Click to learn how..." or "Order your ..." or "Find out about..." or "Visit this page to..."
Celebrating 25 Years of Creating an Island of Stability In the Sea of Online Confusion
